Are we adding more “done for you” SOPs to Flowster? Are we adding more "done for you" SOPs to Flowster? Be courageous and willing to do things outside of the box, that’s the fun part about collaborations. Step 1: Send a warm e-mail. Wrap it up with one or two sentences and say thank you! © 2020 All rights reserved. The process is inexpensive and not intricate compared to creating a massive ad campaign. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. In this article, we’re going to share our most valued tips on how to get brand collaborations, and furthermore, how to follow through on those collaborations to ensure success. Short trip to the country side - looking for the perfect weekender? Just because this is the initial starting point for the conversation, it doesn’t mean that they will not pay cash for your collaboration. This may come from the brand direct, through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Just because a brand looks great on social media or has mass appeal to their audience it doesn’t mean that it’s the right collaboration opportunity for your brand. That will be the person or department who deals with collaborations. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … Collaborating with brands is the most obvious way to earn money from your blog. Rather than just proposing 'A collaboration', let them know exactly what you have in mind and what's the story behind it. We simply didn’t realize that we didn’t have to wait for brands to find us and seek us out. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. Unfortunately, it’s not a specific person’s email. As an example, if the brand isn’t necessarily your exact niche, give them a few post ideas of how you could make the brand work within your blog. post where you feature their product or service. Pitch ideas: I think it’s important to pitch an idea or two (or more, if you have them!) I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. Writing the perfect email collaboration could lead to getting answered. Don’t just reach out to any brand that you think could potentially work with you. Consider it experience, and at the same time, you are building your online reputation with the business community. Email Negotiation Templates: If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. If you don't do so already, follow that brand on social media. The brand collaboration proposal template for relationship Email will be very simple without any quotation or any business information. Brands love the ZINE media kit because it gives them a comprehensive overview of your channels with the option to quickly dig deeper with just one click. The Brand-Influencer collabo is a powerful thing. Or even leaving the other brand to stop working with you. Put in a little bit of effort to make sure you get the right person (and the right name) looking at your proposal. It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. She also sits on the Board of Directors for BK Style Foundation a nonprofit organization bridging the fashion community. When it comes to brand collaboration, there’s really not set rule book splaying out the steps for you. But most bloggers don’t know where to start. You can approach this by making suggestions when talking to brands. Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. Make sure you look for the type of audience your partner brand is attracting and if you share similar values with each other. Most importantly - don't copy paste the same email to a bunch of brands! Simply ask if they have a budget at all for this particular campaign. Maintain the relationship even when you’re not pitching. Small channels can still be influencers! If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Sometimes brand collaborations can drain your brand rather than revitalize it. They give you product for free and you post it on your social platforms. Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. Keep it short, descriptive, and to the point. 1. Find the right contact at your brand - this would be something like Head of PR, Marketing or Digital. If you find a company who is a great fit for you approach them. So tell them a personal experience, but keep it short. A lot of brands have their PR agencies or marketing managers public, so definitely utilise that information. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. You really want to warm up to brands and engage in their social media platforms before going in for the ask. Some companies have dedicated influencer relations manager or have outsourced their PR to an agency. Knowing your values will make it easier for your brand to align with the right partners. Send a tweet or a direct message to the brand letting them know you’d like to collaborate and ask for the best contact name and email. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! Stay realistic - but dare to dream! I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. Authenticity isn’t just a word people are throwing around. Monica is a blogger, podcaster and influencer who lives in the English countryside. I’ve done a few different types of pitches in the past, from very brief examples to a literal full pitch attached as a Word document. The first step in contacting brands is to send a warm e-mail. We all forget to answer emails sometimes - but this really should be an exception! Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Show them how much you crave for more success and achievement. After you work with a brand, don’t ghost on them like a bad boyfriend. You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. Make an effort to provide a genuine story - let them know you know their product and you want to share the love! According to Crezeo “80% of consumers say that authenticity of content will influence them to follow a brand.” If your brand is looking to boost brand awareness and increase followers, then keep it real and create a strategy that organically connects with your audience. I’ve also googled “brand’s name + … This past week, I landed a dream collaboration with a brand called Princess Polly. How to approach a brand for collaboration 2. For example, “I am a huge fan of your brand, especially your green tea body wash. Send a quick recap after your content goes live with stats on the number of views, clicks, and any other relevant stats that may be of interest to your PR contact. I think first and foremost you need to have a very strong idea of your brand and who you are, who your audience is, your demographic, and brand message. We could go to them. There's no harm in … It definitely depends on … to the brand in the email. Know Your Values. When it comes to who to reach out, you should look for their press contact email or send them a private message on social … How big should my channel be to land brand deals? Brands also constantly look for influencers who are true fans of their brands and therefore credibly spread the love among their followers. It may seem silly especially for larger brands but they notice more than you would think! Usually these will be generic PR@’brandname’.com but I always give them an email as most brands do monitor these … Working with larger brands – an approach by the them. Obviously, you want to approach a brand that you already love. A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. Find out if they have any special hashtags and include them in your images prior to reaching out to them. I use it everyday. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Another way is Twitter. Questions Regarding Paid Collaborations “How do I approach the subject of budget with a brand?” Approaching a brand about budget can seem pretty daunting, but if they reached out to you, then the ball is already in your court! Knowing your values will make it easier for your brand to align with the right partners. A small business approaches you; Typical Early Brand Collaborations. Google is your best friend here! You can think about branded content at any size. Yes, absolutely. Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. 3. Follow up early and often: upon receipt of the item, when you've tried it, and when a review is pending. You can discreetly and professionally pop over a DM to a brand you'd like to work with and ask them for a contact email. 4) The widened base of customers . You’re now working on your third brand collaboration with Qantas, what advice would you give to members wanting to collaborate with big brands? If you are clear on what your brand can bring to the table in terms of values and assets, know when to say no. Now you've built your brand, increased your following and readership and have a good engagement rate, it's time to take the next step. Though potentially risky, this approach to brand collaboration has become so common that these projects have developed into a sign of success for a designer. Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: 1. Is Clickfunnels still worth it? How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Don't forget the unique link to your ZINE media kit. Be reliable and post the content when expected. Consider things like their overall feel and the type of products they have; think about how they fit within your personal brand, what their target market is and if that's reflected in your audience. Writing a special about 10 min lunch ideas? It’s a key component of any brand marketing strategy that reaches target audiences in a personable and organic way, while at the same time, helps to build an influencer’s portfolio of content and credibility. It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. In addition, showcasing our brand as a sponsor helped boost her credibility with others and snagged her collaboration opportunities with several Etsy shop owners. There is nothing more unprofessional than having to chase you. If you have … 3. Be reliable and post the content when expected. You get to work with other brands and end up creating something new. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. Collaboration pitch email template, this article is just right for you to! Outside of the Chi Group, a global fan base, this one. Fun part about collaborations or marketing managers public, so the collaboration made sense and end up creating something.... Each influencer that you ’ re wanting to contact intricate how to approach a brand for collaboration to creating a massive campaign... 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